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Best Practices

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Domain

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Use Subdomains

Use the subdomains such as updates.yourdomain.com or notifications.yourdomain.com for your emails. Each domain will have its own reputation. So, one subdomain will not affect the other.

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Warm Up Your Domain

Warm up your domain for better deliverability. You don’t need to do anything manually. SelfMailKit will handle it for you.

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Add DKIM, SPF, and DMARC Records

Even if DMARC is not required, it’s highly recommended that it be added.

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Email Delivery

Monitor your deliverability insights. Try to delete the inactive contacts. Regularly monitor bounce rates and open rates.

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Email Content

Use a better email subject line. Make sure the content is engaging and relevant. Always add an unsubscribe link to your broadcast emails.